Our Story

Months before the primary election, we knew that as others started to see the strength of the movement Zohran was building, he would need support on the Super PAC side. The bigger the threat to corporate power and special interests, the bigger the independent expenditures spent against you. 

That is why we launched New Yorkers for Lower Costs in February, before polls began to show Zohran could win.

From the start, we knew we wouldn’t be able to match our opponent’s Trump donors and corporate actors, but we wanted to make sure there was a vehicle set up to independently have Zohran and his movement’s back.

Our Work In The Primary

  • $1,566,480 raised
  • 10,000+ individual donors
  • A $550,000+ digital buy across connected TV, YouTube, Facebook and more that delivered over 15.5 million impressions on digital platforms
  • A $370,000 TV buy, with ads on citywide broadcast and cable TV 
  • $250,000+ mail program, sending two pieces of mail that reached 254,292 voters with our core contrast message
  • $50,000+ in get out the vote text messages and calls
Elevated train and city

How We Did It

We wanted to build on the grassroots, community-first vision Zohran’s campaign created. Knowing that Zohran had stopped fundraising, we stood up a grassroots fundraising operation that raised more than $500,000 from more than 10,000 donors like you. Online donors saw they could make an impact and gave what they could, averaging $46.46. 

Overall, we’ve raised millions to help elect Zohran. This fundraising allowed us to launch an aggressive, targeted, and built-to-expand effort across mail, digital and TV advertising. We even put up a digital billboard in Times Square. We polled in May to identify what voters could still be moved, and focused heavily on persuading those voters. 

We also invested six figures in turning out young voters through a targeted digital social pressure campaign during the get out the vote period. You can see the mail, digital and TV advertisements we produced here.

Our work isn’t done yet. The same corporate and special interests who opposed Zohran in the primary will likely double down on their efforts for the General Election. That is why we need your support now more than ever.